![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/fca950ea-ef4b-4441-8e8c-ef02de961682_rw_1920.png?h=4757278c46357e7ec3ca0878c40b3695&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvZGYzNzc2MTUyMDc2NTQ5LjYzMWE1OWQ1YmZiOWYucG5n)
Qu’est ce qui réunit une borne-fontaine bienveillante, un sac à dos à l’accent militaro-prudent, un skateboard qui arrête le temps et un cellulaire plus grand que nature ?
Cette campagne de la RTL, qui vise à sensibiliser sur les dangers potentiels entourant les autobus, et conscientiser sur les comportements à adopter.
Une campagne plus qu'essentiel, notamment auprès des jeunes audiences, puisque chaque année, malheureusement, des accidents, dont certains évitables, se produisent encore.
ÉPISODE 1
En attendant son bus, Marc aime beaucoup liker des photos de petits chats sur son réseau social préféré. À quelques pouces près, ce serait dommage que son pouce ne puisse plus continuer à abreuver l'internet d'amour.
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/e1c12a0c-1ad1-40cb-ba84-a5a19699623e_rw_1920.gif?h=568c0deb8def0f8255672a203df8cdaa&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvODQwOTgwMTUyMDc2NTQ5LjYzMTc5MmE2ZGM3YzcuZ2lm)
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/77504b8a-8e01-42f9-b426-ec2319643276_rw_1920.gif?h=db06097052097dae918f44ab23d5afe2&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvMDU5ZGZhMTUyMDc2NTQ5LjYzMTc5Y2MxYWI1YWEuZ2lm)
DIRECTION ARTISTIQUE
Inspiré du Monster / Creature Design et du Naïve Design afin de trouver son identité singulière, la Direction Artistique a été élaborée pour créer un univers ou tout est capable de prendre vie.
Enfin, et c'était là tout l'enjeu du projet, la Direction Artistique a été pensée pour s'adresser avec impact aux plus jeunes, pré-ados et ados, mais aussi aux autres types et âge d'usagers.
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/58b1e847-8392-4f5c-8b7f-cbf16713d005_rw_1920.png?h=de8e433bddfae8445c16789764cb7a3a&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvYmIyMTcyMTUyMDc2NTQ5LjYzNmQ3ZjE2YzNjOGYucG5n)
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![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/954ab122-7eb2-442b-8598-90345defb2ce_rw_1920.gif?h=f7d0057b17007812cd05a96e0b94f263&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvMWE4M2YyMTUyMDc2NTQ5LjYzMTc5Y2MxYWJhN2UuZ2lm)
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/bfd49f0b-cd8b-4e93-aeec-655e21e26dab_rw_1920.png?h=30023ed271e7ddd63e6c56be361a6599&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvNzMyYWVjMTUyMDc2NTQ5LjYzMTc5Y2MxYWFiZDcucG5n)
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/6d888b65-8ecd-46b5-8f24-61894310d0c8_rw_1920.png?h=665366a432ee25a6b15a1b4b719dc4ed&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvY2I0ZTQ5MTUyMDc2NTQ5LjYzMTc5Y2MxYWIwZDEucG5n)
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![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/713a1177-fcfa-4023-ae7a-da9e3de6de54_rw_1920.png?h=9f45834142da5e32cb09b395ebef9826&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvNjE1YzAyMTUyMDc2NTQ5LjYzMTdhMWY5NzAyMjgucG5n)
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/304fce96-d8c8-4941-acdd-fad5ed6395b8_rw_1920.gif?h=2ed63e75427307b421f76e7212fad0bb&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvMmFmZDdhMTUyMDc2NTQ5LjYzMTdhNTFmNzBhY2QuZ2lm)
ÉPISODE 2
Quand l'amour nous appelle de l'autre côté de la route, quand cette douce musique du coeur interpelle nos pas pour nous guider vers notre dulcinée, n'est-ce pas le bon moment pour traverser ?
Non.
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/96495cbf-a6df-44c4-ae3a-86af671fe457_rw_1920.png?h=173212dc19e1e4d844e8fe308f8e3dfa&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvNGY5ZDNhMTUyMDc2NTQ5LjYzNmQ3ZjE2YzgwYjUucG5n)
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![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/e68e21d2-a4f9-4b13-bb09-8062d1129686_rw_1920.jpg?h=ba422804b8c8aba634d79de21655f5e2&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvNWJiZGY3MTUyMDc2NTQ5LjYzMWEwYzcwZjJlNzUuanBn)
ÉPISODE 3
Le sport, c'est la santé. Et c'est très bien si ça reste comme ça.
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/0fde7245-0da2-4c51-b31c-98d32c37ea10_rw_1920.png?h=87e95ea54d3e2c1f1c77f9b0af7a04e6&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvMzA1M2U3MTUyMDc2NTQ5LjYzNmQ3ZjE2YzZlZDcucG5n)
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![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/5795bb49-e24c-4160-a5e5-9f549f9fc865_rw_1920.jpg?h=c0a931a4d935206c307a6cdc7490a22e&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvMWFhMzI3MTUyMDc2NTQ5LjYzMWExMjlhOTcxODMuanBn)
ÉPISODE 4
On en connait tous un ou une parmi nos ami(e)s : cette personne qui, tous les matins, participe aux Jeux Olympiques pour attraper son bus.
Le problème, c'est qu'il n'y a ni chronomètre, ni podium, mais que le danger potentiel, lui, est bien là.
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/7ddc4e49-8613-4249-a1f2-df21f4ff3a2b_rw_1920.png?h=cc833507e4d5bc73ed3aaaa375dec26d&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvZGU5Y2ZjMTUyMDc2NTQ5LjYzNmQ3ZjE2YzRkNGQucG5n)
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CRÉDITS CRÉATION ET PRODUCTION
Co-réalisation : Vincent Hurtubise & Cédric Gavillet
Conception - Rédaction - Storytelling : Cédric Gavillet
Animation - Illustrations : Vincent Hurtubise
Mixing & Sound Design : Julien Costa & Vincent Hurtubise
Voix-off (tous les personnages !) : Francis Lemieux
Production : Cédric Gavillet
CRÉDITS CLIENTS
RTL : Valérie Cordier-Chemarin & Anik Lemire
RTL : Marie-Josée Guilbault
![](https://cdn.myportfolio.com/6e5e965515c8e9da47f5d9fe8409166a/b71f3864-200e-44ee-8187-e118428c0fd1_rw_1920.gif?h=cb963066d52aebee682627beb6227089&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvZTlmYWQ0MTUyMDc2NTQ5LjYzMWE2ZGFmNThmNzQuZ2lm)